Digital Marketing Analyst
A company is looking for a Digital Marketing Analyst (Contract - Paid Media Focus). Key Responsibilities Monitor and analyze performance across paid media channels to measure ROI, lead quality, and conversion rates Own the setup and maintenance of marketing analytics infrastructure, ensuring proper tracking and attribution Track paid media spend and performance, providing insights on efficiency and identifying opportunities to improve ROI Required Qualifications 2-4 years of experience in digital marketing, marketing analytics, or performance marketing, preferably in B2B SaaS or demand gen environments Strong skills in data analysis and performance tracking using tools like Google Analytics and HubSpot Familiarity with paid media platforms such as Google Ads and LinkedIn Campaign Manager Ability to identify trends and anomalies and suggest data-driven improvements High attention to detail and accuracy in reporting and data management
A company is looking for a Digital Marketing Analyst (Contract - Paid Media Focus).
Key Responsibilities
Monitor and analyze performance across paid media channels to measure ROI, lead quality, and conversion rates
Own the setup and maintenance of marketing analytics infrastructure, ensuring proper tracking and attribution
Track paid media spend and performance, providing insights on efficiency and identifying opportunities to improve ROI
Required Qualifications
2-4 years of experience in digital marketing, marketing analytics, or performance marketing, preferably in B2B SaaS or demand gen environments
Strong skills in data analysis and performance tracking using tools like Google Analytics and HubSpot
Familiarity with paid media platforms such as Google Ads and LinkedIn Campaign Manager
Ability to identify trends and anomalies and suggest data-driven improvements
High attention to detail and accuracy in reporting and data management
