Digital Marketing Analytics Director

A company is looking for a Director of Digital Marketing Analytics. Key Responsibilities Oversee analysis of digital marketing performance across various channels, focusing on campaign effectiveness and user behavior Develop and execute a comprehensive analytics roadmap aligned with marketing strategy and business goals Lead A/B testing initiatives and deliver strategic recommendations to optimize campaigns and improve customer experiences Required Qualifications Bachelor's degree in business management, Finance, Marketing, or a related field 4+ years of hands-on experience using analytics to drive business performance, particularly in digital marketing 7+ years of relevant experience within the hospitality, travel, or entertainment industry is preferred Proficiency in SQL, Python, and Azure Databricks, with experience in digital analytics tools like Adobe Analytics and Google Analytics Deep understanding of marketing principles, performance strategy, and attribution modeling

Jun 26, 2025 - 09:50

A company is looking for a Director of Digital Marketing Analytics. Key Responsibilities Oversee analysis of digital marketing performance across various channels, focusing on campaign effectiveness and user behavior Develop and execute a comprehensive analytics roadmap aligned with marketing strategy and business goals Lead A/B testing initiatives and deliver strategic recommendations to optimize campaigns and improve customer experiences Required Qualifications Bachelor's degree in business management, Finance, Marketing, or a related field 4+ years of hands-on experience using analytics to drive business performance, particularly in digital marketing 7+ years of relevant experience within the hospitality, travel, or entertainment industry is preferred Proficiency in SQL, Python, and Azure Databricks, with experience in digital analytics tools like Adobe Analytics and Google Analytics Deep understanding of marketing principles, performance strategy, and attribution modeling