Director of Customer Marketing
A company is looking for a Director, Customer Marketing to lead customer engagement and retention strategies. Key Responsibilities Define and execute a comprehensive customer marketing strategy to drive engagement and advocacy Partner with Product and Customer Success teams to enhance product adoption through targeted campaigns Map and optimize the customer journey to improve engagement and retention Required Qualifications Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred 8+ years of experience in customer marketing, with at least 3 years in a leadership role Proven success in driving engagement and adoption of new products Expertise in marketing automation and CRM platforms Strong analytical skills and a data-driven approach to decision-making
A company is looking for a Director, Customer Marketing to lead customer engagement and retention strategies.
Key Responsibilities
Define and execute a comprehensive customer marketing strategy to drive engagement and advocacy
Partner with Product and Customer Success teams to enhance product adoption through targeted campaigns
Map and optimize the customer journey to improve engagement and retention
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred
8+ years of experience in customer marketing, with at least 3 years in a leadership role
Proven success in driving engagement and adoption of new products
Expertise in marketing automation and CRM platforms
Strong analytical skills and a data-driven approach to decision-making
