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Director of Demand Generation
A company is looking for a Director of Demand Generation to lead integrated marketing campaigns in the legal industry. Key Responsibilities: Lead and develop a team of demand generation marketers, fostering a culture of accountability and innovation Oversee digital marketing strategies, including email campaigns and website optimization for lead capture Plan and execute outbound marketing campaigns, events, and analytics to monitor performance and refine strategies Qualifications: Bachelor's degree in Marketing, Business, or a related field 8-10+ years of B2B demand generation experience, with at least 4 years in a leadership role Experience with AI tools and platforms for campaign enhancement Proven success in scaling demand generation programs in high-growth SaaS or technology companies Hands-on experience with Marketo, Salesforce, and Google Analytics
A company is looking for a Director of Demand Generation to lead integrated marketing campaigns in the legal industry.
Key Responsibilities:
Lead and develop a team of demand generation marketers, fostering a culture of accountability and innovation
Oversee digital marketing strategies, including email campaigns and website optimization for lead capture
Plan and execute outbound marketing campaigns, events, and analytics to monitor performance and refine strategies
Qualifications:
Bachelor's degree in Marketing, Business, or a related field
8-10+ years of B2B demand generation experience, with at least 4 years in a leadership role
Experience with AI tools and platforms for campaign enhancement
Proven success in scaling demand generation programs in high-growth SaaS or technology companies
Hands-on experience with Marketo, Salesforce, and Google Analytics
