Google’s New AI Ultra Subscription Plan Is Really, Really Expensive

For the cost of 50 cups of coffee, you get newer AI models, Veo 3, 30TB of storage, and YouTube Premium.

May 20, 2025 - 23:10

Google’s New AI Ultra Subscription Plan Is Really, Really Expensive

Google announced a lot of new stuff today at I/O, but few things were more eye-watering than the company's new Google AI Ultra subscription. At $250 per month, it's by far the most expensive subscription Google has yet launched. So it makes sense it comes with everything. And I mean everything.

For starters, subscribers at this tier get to use Gemini Ultra, which includes the new Veo 3 video generation model that can also generate sounds alongside video, to...some effect. This tier will also be the first to get access to the upcoming 2.5 Pro Deep Think reasoning model that Google says can "consider multiple hypotheses before responding." It also brings access to tools like Flow and Whisk that provide editing tools on top of Veo and Imagen's video and image-generating capabilities.

Technically, these plans are part of the Google One subscription family, so they're not solely focused on AI features. On top of the above mentioned features, you'll also get 30TB of storage across all the services attached to your Google account (like Gmail, Photos, and Drive).

Google has also thrown in a YouTube Premium individual subscription at this new, highest tier. This makes it the only Google One plan that includes ad-free YouTube (as well as YouTube Music). Sorry, folks who are only paying $150 for the Google One Premium subscription with 30TB of storage and only Gemini Pro access.

Google's previous plan, Google AI Premium, is now Google AI Pro. It still costs $20 per month, and comes with the same perks it did before. Now, however, users have access to a limited version of Flow with Veo 2, as well as Gemini in Chrome.