Director of Media & Marketing

A company is looking for a Director of Media & Marketing to lead their media strategies. Key Responsibilities: Oversee media planning and execution for broadcast channels and ensure alignment with marketing goals Collaborate with agencies to develop mid-funnel strategies across various digital channels Implement media testing strategies and optimize performance across all channels Required Qualifications: Bachelor's degree in Marketing, Analytics, Communications, or a related field 8+ years of experience in media strategy and execution across broadcast and digital channels Proven experience with linear, CTV/OTV, streaming audio, and podcast media Strong background in managing Paid Social, YouTube, and Display campaigns Expertise in performance optimization and audience strategy

Feb 19, 2025 - 14:30

A company is looking for a Director of Media & Marketing to lead their media strategies. Key Responsibilities: Oversee media planning and execution for broadcast channels and ensure alignment with marketing goals Collaborate with agencies to develop mid-funnel strategies across various digital channels Implement media testing strategies and optimize performance across all channels Required Qualifications: Bachelor's degree in Marketing, Analytics, Communications, or a related field 8+ years of experience in media strategy and execution across broadcast and digital channels Proven experience with linear, CTV/OTV, streaming audio, and podcast media Strong background in managing Paid Social, YouTube, and Display campaigns Expertise in performance optimization and audience strategy