Freelance Rates: Is Your Quote Scaring Clients Away?

You’re confident in your skills and have set your freelance rates accordingly. But, lately, you get fewer projects, and it’s getting more and more difficult to find new clients.

What’s going on?

Could it be your pricing strategy is scaring clients away?

You want to make sure you’re getting paid for the value you deliver; I get it. But you also have to take the competition and market changes into account. So, let’s have a look at your pricing strategy and work our way from there.

I consulted with entrepreneurs who work with freelance writers for more insight. In this guide, I’ll walk you through the elements that matter the most for your freelance rates and teach you how to adjust without feeling like you’re down-valuing yourself.

Signs Your Pricing May Be a Problem

As a freelancer, it’s your right to decide how much to charge for your work. This freedom, paired with the possibility to choose your projects, is why I made this step myself a few years back. 

I still love it and would not return to a 9 to 5 (if I can help it). However, you can’t be successful without understanding the market shifts. In the last year or so, due to generative AI tools, the content writing market has changed quite a lot.

“Freelancers must stay ahead of market trends to remain competitive. Understanding how the market changes not only helps you price your services appropriately but also ensures you’re meeting the evolving needs of your clients. In a fast-paced industry, adaptability is the key to long-term success.“— Gary Hemming, Owner & Finance Director at ABC Finance.

If you’re worried that your prices might be too high, here are some signs to watch for: Read More