"I Wanted to Build Things Fans Could Enjoy": How Playmaker Generated $25 Million Earned Media Through Athlete-Led Content

Playmaker transformed athlete-hosted podcasts into a $25 million media powerhouse by combining engaging video content and authentic talent.

Mar 14, 2025 - 18:05
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"I Wanted to Build Things Fans Could Enjoy": How Playmaker Generated $25 Million Earned Media Through Athlete-Led Content
Playmaker transformed athlete-hosted podcasts into a $25 million media powerhouse by combining engaging video content and authentic talent.