Lead Campaign Strategy Director
A company is looking for a Lead Integrated Campaign Strategy & Orchestration. Key Responsibilities Lead the development and orchestration of integrated marketing campaigns aligned with business priorities Translate strategic objectives into actionable campaign plans and timelines across various channels Monitor and optimize campaign performance using data-driven insights and manage campaign calendars Required Qualifications 12-15+ years of experience in B2B marketing with a focus on integrated campaign strategy Proven success in leading complex, multi-channel campaigns targeting employer, consultant, and health plan audiences Strong understanding of the healthcare landscape is preferred Experience working in a matrixed organization or agency/consulting environment Bachelor's Degree required
A company is looking for a Lead Integrated Campaign Strategy & Orchestration.
Key Responsibilities
Lead the development and orchestration of integrated marketing campaigns aligned with business priorities
Translate strategic objectives into actionable campaign plans and timelines across various channels
Monitor and optimize campaign performance using data-driven insights and manage campaign calendars
Required Qualifications
12-15+ years of experience in B2B marketing with a focus on integrated campaign strategy
Proven success in leading complex, multi-channel campaigns targeting employer, consultant, and health plan audiences
Strong understanding of the healthcare landscape is preferred
Experience working in a matrixed organization or agency/consulting environment
Bachelor's Degree required
