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Lead Insights Analyst
A company is looking for a Lead Insights Analyst to leverage expertise in digital marketing and analytics to provide data-driven recommendations for clients. Key Responsibilities Develop and implement a comprehensive analytics strategy aligned with client business objectives Define key performance indicators (KPIs) and create dashboards and reports to track performance Collect and analyze data from various sources to identify trends and provide actionable insights Required Qualifications 7-9+ years of experience in digital analytics, digital marketing analytics, or e-commerce analytics Comprehensive knowledge of GA4 or Adobe analytics suite and data flow management Strong skills in data manipulation languages such as SQL, R, or Python Experience with visualization tools like Looker, Power BI, or Tableau Undergraduate degree in analytics, statistics, marketing, business, or related field; MA or MBA preferred
A company is looking for a Lead Insights Analyst to leverage expertise in digital marketing and analytics to provide data-driven recommendations for clients.
Key Responsibilities
Develop and implement a comprehensive analytics strategy aligned with client business objectives
Define key performance indicators (KPIs) and create dashboards and reports to track performance
Collect and analyze data from various sources to identify trends and provide actionable insights
Required Qualifications
7-9+ years of experience in digital analytics, digital marketing analytics, or e-commerce analytics
Comprehensive knowledge of GA4 or Adobe analytics suite and data flow management
Strong skills in data manipulation languages such as SQL, R, or Python
Experience with visualization tools like Looker, Power BI, or Tableau
Undergraduate degree in analytics, statistics, marketing, business, or related field; MA or MBA preferred