Silicon Valley Product Group

The Rise of Fear of God Essentials Hoodie

Essentials Hoodie at the sale price Essentials Clothing. Get Up To 30% Essential...

INSPIRED in the Generative AI Era

Marty’s Note:  The book INSPIRED is available in hardcover, digital, and audio v...

Coaching Founder Mode

Sometimes naming an important but nuanced concept can give that concept real pow...

Transformation Politics

Continuing on the theme of sharing more of the lessons learned from companies th...

Is Product Art or Science?

One question that has come up since the beginning of tech-powered product creati...

Tests of the Product Model

The product model is all about helping companies successfully respond to the bes...

AI Product Management 2 Years In

Whenever we talk about Generative AI, we need to be clear whether we’re talking ...

Outcomes Are Hard

By Marty Cagan and Felipe Castro Marty’s Note: My co-author for this article is ...

The Product Model and Agile

One question that I get, in various forms, is what is the relationship between A...

Product, Design and AI

By Marty Cagan and Bob Baxley Marty’s Note: My co-author for this article is the...

Team Autonomy and AI

I’ve been working on the longer-term implications of generative AI on product te...

Coaching Feedback

Marty’s Note: This article by SVPG Partner Martina Lauchengco discusses a techni...

Winning Hearts and Minds

In my last article I discussed an anti-pattern where companies embarking on a tr...

Transformation as a Project

In this article I’d like to highlight an anti-pattern that my partners and I hav...

Founder-Style Leadership

At this point, many people have heard about, and/or shared their thoughts on the...

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