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Product Marketing Lead
A company is looking for a Product Marketing Lead to drive customer acquisition and retention through effective marketing strategies. Key Responsibilities Conduct market-informed strategies to communicate the company's value proposition Lead competitive analysis to identify market opportunities and track industry trends Create messaging frameworks and coordinate go-to-market strategies for new product launches Required Qualifications Bachelor's degree or higher Minimum 5+ years of experience in product marketing, preferably in fintech, insurtech, or B2B SaaS Demonstrated success in executing product marketing strategies that drive business outcomes Extensive experience with market research and customer insights methodologies Proven ability to establish and scale product marketing functions
A company is looking for a Product Marketing Lead to drive customer acquisition and retention through effective marketing strategies.
Key Responsibilities
Conduct market-informed strategies to communicate the company's value proposition
Lead competitive analysis to identify market opportunities and track industry trends
Create messaging frameworks and coordinate go-to-market strategies for new product launches
Required Qualifications
Bachelor's degree or higher
Minimum 5+ years of experience in product marketing, preferably in fintech, insurtech, or B2B SaaS
Demonstrated success in executing product marketing strategies that drive business outcomes
Extensive experience with market research and customer insights methodologies
Proven ability to establish and scale product marketing functions
