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Programmatic Marketing Director
A company is looking for a Programmatic Director responsible for planning, executing, and optimizing digital advertising campaigns to achieve revenue goals. Key Responsibilities Develop comprehensive programmatic campaign strategies aligned with business objectives Build and manage relationships with programmatic partners for optimal campaign delivery Continuously monitor and analyze campaign performance metrics, making real-time adjustments for optimization Required Qualifications Bachelor's degree in marketing, data science, advertising, or a related discipline Eight years or more of experience in programmatic marketing Strong understanding of programmatic principles including real-time bidding (RTB) Experience with programmatic buying and distribution tools, such as Clickcast Proficiency in data analysis and interpretation, including key performance indicators (KPIs)
A company is looking for a Programmatic Director responsible for planning, executing, and optimizing digital advertising campaigns to achieve revenue goals.
Key Responsibilities
Develop comprehensive programmatic campaign strategies aligned with business objectives
Build and manage relationships with programmatic partners for optimal campaign delivery
Continuously monitor and analyze campaign performance metrics, making real-time adjustments for optimization
Required Qualifications
Bachelor's degree in marketing, data science, advertising, or a related discipline
Eight years or more of experience in programmatic marketing
Strong understanding of programmatic principles including real-time bidding (RTB)
Experience with programmatic buying and distribution tools, such as Clickcast
Proficiency in data analysis and interpretation, including key performance indicators (KPIs)