Programmatic Media Director
A company is looking for a Programmatic Director, responsible for strategizing and executing programmatic media campaigns for clients. Key Responsibilities Lead the planning, execution, monitoring, optimization, analysis, and reporting of programmatic media campaigns Communicate campaign performance to clients and prepare reports that recommend actions based on data analysis Build effective relationships with clients and assist in developing media strategies and paid media plans Required Qualifications Bachelor's degree in Marketing or a related major 5+ years of performance marketing experience in programmatic Proficient in programmatic tactics including Display, Native, Video, OTT/CTV, and Digital Out-of-Home Experience in scaling campaigns while maintaining or improving performance KPIs Highly knowledgeable with programmatic ad platforms and media buying tools
A company is looking for a Programmatic Director, responsible for strategizing and executing programmatic media campaigns for clients.
Key Responsibilities
Lead the planning, execution, monitoring, optimization, analysis, and reporting of programmatic media campaigns
Communicate campaign performance to clients and prepare reports that recommend actions based on data analysis
Build effective relationships with clients and assist in developing media strategies and paid media plans
Required Qualifications
Bachelor's degree in Marketing or a related major
5+ years of performance marketing experience in programmatic
Proficient in programmatic tactics including Display, Native, Video, OTT/CTV, and Digital Out-of-Home
Experience in scaling campaigns while maintaining or improving performance KPIs
Highly knowledgeable with programmatic ad platforms and media buying tools
