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Retail Media Strategist
A company is looking for an AVP, Retail Media to lead retail media initiatives across a diverse client portfolio. Key Responsibilities Develop and lead holistic retail media strategies integrating various marketing initiatives Shape annual retail media playbooks and collaborate with client partners on planning and evaluation Oversee campaign execution and implement advanced performance analysis techniques Required Qualifications 10+ years of experience in digital advertising or shopper marketing, with at least 5 years in retail media Proven track record managing large-scale CPG campaigns across platforms like Walmart and Amazon Experience in shaping retail media strategies and supporting client JBP processes Certifications in key retail media platforms are highly preferred Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus
A company is looking for an AVP, Retail Media to lead retail media initiatives across a diverse client portfolio.
Key Responsibilities
Develop and lead holistic retail media strategies integrating various marketing initiatives
Shape annual retail media playbooks and collaborate with client partners on planning and evaluation
Oversee campaign execution and implement advanced performance analysis techniques
Required Qualifications
10+ years of experience in digital advertising or shopper marketing, with at least 5 years in retail media
Proven track record managing large-scale CPG campaigns across platforms like Walmart and Amazon
Experience in shaping retail media strategies and supporting client JBP processes
Certifications in key retail media platforms are highly preferred
Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus