Senior Programmatic Specialist
A company is looking for a Senior Programmatic Specialist to lead the strategic execution and optimization of programmatic campaigns. Key Responsibilities Set up, manage, and optimize programmatic campaigns in various DSPs Analyze campaign data and prepare performance reports with actionable insights Train and support junior specialists in platform best practices Required Qualifications 3-5 years of experience in programmatic media buying and optimization Advanced knowledge of DSPs (e.g., The Trade Desk, DV360, Amazon DSP) Proficient in analytics platforms (Google Analytics, Tableau, Power Bi) Strong analytical skills and proficiency with Excel and reporting platforms Data-driven decision-making ability to optimize campaigns based on performance metrics
A company is looking for a Senior Programmatic Specialist to lead the strategic execution and optimization of programmatic campaigns.
Key Responsibilities
Set up, manage, and optimize programmatic campaigns in various DSPs
Analyze campaign data and prepare performance reports with actionable insights
Train and support junior specialists in platform best practices
Required Qualifications
3-5 years of experience in programmatic media buying and optimization
Advanced knowledge of DSPs (e.g., The Trade Desk, DV360, Amazon DSP)
Proficient in analytics platforms (Google Analytics, Tableau, Power Bi)
Strong analytical skills and proficiency with Excel and reporting platforms
Data-driven decision-making ability to optimize campaigns based on performance metrics
