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Vice President of Retail Marketing
A company is looking for a Vice President of Retail Marketing to develop and execute a national strategic marketing approach for its retail lending business. Key Responsibilities Develop and execute a comprehensive, data-driven retail marketing strategy Lead CRM strategy and implementation to enhance lead management and loan officer productivity Oversee recruitment marketing efforts to attract and retain top-performing loan officers Qualifications 10+ years of marketing experience in retail mortgage lending Experience influencing and collaborating with C-suite and senior leadership Proven expertise in CRM strategy and optimization for retail mortgage marketing Strong understanding of loan officer marketing needs and consumer mortgage behaviors Experience managing and mentoring a high-performing marketing team
A company is looking for a Vice President of Retail Marketing to develop and execute a national strategic marketing approach for its retail lending business.
Key Responsibilities
Develop and execute a comprehensive, data-driven retail marketing strategy
Lead CRM strategy and implementation to enhance lead management and loan officer productivity
Oversee recruitment marketing efforts to attract and retain top-performing loan officers
Qualifications
10+ years of marketing experience in retail mortgage lending
Experience influencing and collaborating with C-suite and senior leadership
Proven expertise in CRM strategy and optimization for retail mortgage marketing
Strong understanding of loan officer marketing needs and consumer mortgage behaviors
Experience managing and mentoring a high-performing marketing team