Vice President of Retail Marketing
A company is looking for a Vice President of Retail Marketing to develop and execute a national strategic marketing approach for its retail lending business. Key Responsibilities Develop and execute a comprehensive, data-driven retail marketing strategy Lead CRM strategy and implementation to enhance lead management and loan officer productivity Oversee recruitment marketing efforts to attract and retain top-performing loan officers Qualifications 10+ years of marketing experience in retail mortgage lending Experience influencing and collaborating with C-suite and senior leadership Proven expertise in CRM strategy and optimization for retail mortgage marketing Strong understanding of loan officer marketing needs and consumer mortgage behaviors Experience managing and mentoring a high-performing marketing team
