AI is driving greater personalization in marketing. But is it too much?

Marketers are obsessed with hyper-targeting their ad messages. But too much personalization can turn off customers.

May 1, 2025 - 12:10
 0
AI is driving greater personalization in marketing. But is it too much?

Marketers are obsessed with hyper-targeting their ad messages. But too much personalization can turn off customers.