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Drew Falkman on Listening Beyond What Customers Ask For
What if building what customers ask for is the reason your product is failing? In this episode, Drew Falkman walks us through the evolution of his product discovery mindset—from sketching solutions on a whiteboard with no customer input, to learning (the hard way) why even listening too literally can lead you astray. This one’s all […]
What if building what customers ask for is the reason your product is failing?
In this episode, Drew Falkman walks us through the evolution of his product discovery mindset—from sketching solutions on a whiteboard with no customer input, to learning (the hard way) why even listening too literally can lead you astray.
This one’s all about the nuance of listening—how to hear what users really need, not just what they say.
