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B2C Marketing Manager
A company is looking for a Marketing Manager (B2C) to develop and execute marketing strategies for their B2C customer segment. Key Responsibilities Develop and execute a comprehensive B2C demand generation strategy focusing on digital marketing and eCommerce optimization for SaaS products Build and optimize customer journeys and lifecycles to enhance activation, retention, and upsell opportunities Collaborate with various teams to develop campaigns that drive awareness, acquisition, and retention Required Qualifications 5+ years of experience in B2C demand generation, particularly in eCommerce for SaaS or digital products 5+ years of general marketing experience with a focus on event strategy and management Proven expertise in designing and optimizing customer journeys for SaaS products Experience with eCommerce platforms, CRM systems, and web analytics tools Strong understanding of eCommerce metrics and hands-on experience managing paid media campaigns
A company is looking for a Marketing Manager (B2C) to develop and execute marketing strategies for their B2C customer segment.
Key Responsibilities
Develop and execute a comprehensive B2C demand generation strategy focusing on digital marketing and eCommerce optimization for SaaS products
Build and optimize customer journeys and lifecycles to enhance activation, retention, and upsell opportunities
Collaborate with various teams to develop campaigns that drive awareness, acquisition, and retention
Required Qualifications
5+ years of experience in B2C demand generation, particularly in eCommerce for SaaS or digital products
5+ years of general marketing experience with a focus on event strategy and management
Proven expertise in designing and optimizing customer journeys for SaaS products
Experience with eCommerce platforms, CRM systems, and web analytics tools
Strong understanding of eCommerce metrics and hands-on experience managing paid media campaigns