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Braze Marketing Specialist
A company is looking for a Braze Marketing Consultant to design and optimize customer engagement strategies. Key Responsibilities Develop and execute multi-channel lifecycle marketing campaigns using Braze Design and optimize customer journeys to enhance engagement, retention, and conversion rates Analyze campaign performance and provide actionable insights for optimization Required Qualifications Proven experience managing lifecycle marketing campaigns using Braze Strong understanding of customer segmentation, personalization, and A/B testing Experience with Braze Canvas, API integrations, and Liquid scripting Ability to analyze campaign performance and drive data-driven decision-making Familiarity with SQL, HTML, or other technical skills is a plus
A company is looking for a Braze Marketing Consultant to design and optimize customer engagement strategies.
Key Responsibilities
Develop and execute multi-channel lifecycle marketing campaigns using Braze
Design and optimize customer journeys to enhance engagement, retention, and conversion rates
Analyze campaign performance and provide actionable insights for optimization
Required Qualifications
Proven experience managing lifecycle marketing campaigns using Braze
Strong understanding of customer segmentation, personalization, and A/B testing
Experience with Braze Canvas, API integrations, and Liquid scripting
Ability to analyze campaign performance and drive data-driven decision-making
Familiarity with SQL, HTML, or other technical skills is a plus