Demand Generation Manager
A company is looking for a Demand Gen Manager to join their Marketing team and execute integrated demand generation campaigns. Key Responsibilities Understand target audience and ensure alignment of campaign strategy, content, and channels for optimal results Plan, execute, and optimize integrated B2B marketing programs across various channels Track and report on marketing performance, leveraging insights to optimize campaigns and initiate new tactics Required Qualifications 3+ years of B2B marketing experience, focusing on demand generation efforts Experience with ABM/ABS programs and managing multiple marketing projects Familiarity with tools such as Marketo, Google Analytics, and Salesforce Solid understanding of market segmentation and marketing strategy execution Experience in campaign analysis, measurement, and reporting
A company is looking for a Demand Gen Manager to join their Marketing team and execute integrated demand generation campaigns.
Key Responsibilities
Understand target audience and ensure alignment of campaign strategy, content, and channels for optimal results
Plan, execute, and optimize integrated B2B marketing programs across various channels
Track and report on marketing performance, leveraging insights to optimize campaigns and initiate new tactics
Required Qualifications
3+ years of B2B marketing experience, focusing on demand generation efforts
Experience with ABM/ABS programs and managing multiple marketing projects
Familiarity with tools such as Marketo, Google Analytics, and Salesforce
Solid understanding of market segmentation and marketing strategy execution
Experience in campaign analysis, measurement, and reporting
