Director of Government Marketing
A company is looking for a Director of Marketing, Government Solutions.
Key Responsibilities
Create and execute multichannel campaigns to generate qualified leads for public sector products
Develop positioning and messaging for government towing management solutions and support go-to-market strategies
Build content and programs to educate and retain public sector customers, including case studies and training materials
Required Qualifications
6-10 years of marketing experience in B2B SaaS, preferably in GovTech or regulated industries
Proven experience leading integrated campaigns and product launches
Ability to connect strategic messaging to buyer needs in the public sector
Familiarity with CRM and marketing automation tools
Mission-driven, organized, and collaborative with cross-functional teams
A company is looking for a Director of Marketing, Government Solutions.
Key Responsibilities
Create and execute multichannel campaigns to generate qualified leads for public sector products
Develop positioning and messaging for government towing management solutions and support go-to-market strategies
Build content and programs to educate and retain public sector customers, including case studies and training materials
Required Qualifications
6-10 years of marketing experience in B2B SaaS, preferably in GovTech or regulated industries
Proven experience leading integrated campaigns and product launches
Ability to connect strategic messaging to buyer needs in the public sector
Familiarity with CRM and marketing automation tools
Mission-driven, organized, and collaborative with cross-functional teams