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Director of Marketing
A company is looking for a Director of Marketing, Government Solutions. Key Responsibilities Plan and execute multi-channel demand generation campaigns, including digital ads, email marketing, and social media Track campaign performance using tools like Google Analytics, HubSpot, and Salesforce to optimize for maximum ROI Collaborate with sales and product teams to align on target audiences, messaging, and lead conversion strategies Required Qualifications 2-5 years of marketing experience, focusing on demand generation Proven ability to run campaigns and deliver measurable results Proficient in Google Analytics, LinkedIn and Meta ad platforms, HubSpot, and Salesforce Experience with demand generation in the public sector or for state and local government is a plus Strong understanding of B2G sales cycles and strategies
A company is looking for a Director of Marketing, Government Solutions.
Key Responsibilities
Plan and execute multi-channel demand generation campaigns, including digital ads, email marketing, and social media
Track campaign performance using tools like Google Analytics, HubSpot, and Salesforce to optimize for maximum ROI
Collaborate with sales and product teams to align on target audiences, messaging, and lead conversion strategies
Required Qualifications
2-5 years of marketing experience, focusing on demand generation
Proven ability to run campaigns and deliver measurable results
Proficient in Google Analytics, LinkedIn and Meta ad platforms, HubSpot, and Salesforce
Experience with demand generation in the public sector or for state and local government is a plus
Strong understanding of B2G sales cycles and strategies
