Director of Marketing

A company is looking for a Director of Marketing, Applications. Key Responsibilities Own the full marketing motion for the Application product line, from awareness to customer retention Lead integrated campaigns that generate awareness, demand, pipeline, and revenue Oversee messaging, positioning, and content strategy aligned to buyer needs and market trends Required Qualifications 8+ years of B2B marketing experience, with 3+ in a leadership role Proven success marketing technical software products, ideally in application management, IT software or cybersecurity Experience owning a product marketing function or running full-funnel product-specific campaigns Strategic mindset paired with strong execution and operational skills Experience with marketing automation, CRM systems, and product analytics tools

Jun 18, 2025 - 17:40

A company is looking for a Director of Marketing, Applications. Key Responsibilities Own the full marketing motion for the Application product line, from awareness to customer retention Lead integrated campaigns that generate awareness, demand, pipeline, and revenue Oversee messaging, positioning, and content strategy aligned to buyer needs and market trends Required Qualifications 8+ years of B2B marketing experience, with 3+ in a leadership role Proven success marketing technical software products, ideally in application management, IT software or cybersecurity Experience owning a product marketing function or running full-funnel product-specific campaigns Strategic mindset paired with strong execution and operational skills Experience with marketing automation, CRM systems, and product analytics tools