Director of Paid Social Marketing

A company is looking for a Sr. Director, Paid Social Performance Marketing. Key Responsibilities Manage the paid social performance budget for the Sexual Health product category, ensuring adherence to CPA and ROAS targets Collaborate with cross-functional teams to identify business opportunities and develop testing strategies Analyze data to improve marketing metrics and coach junior team members Required Qualifications Bachelor's Degree in an analytical field 12+ years of professional experience in e-commerce marketing with budget ownership Experience managing a performance budget in the 10-figures Deep understanding of marketing measurement Prior public company experience is required

Feb 15, 2025 - 15:56

A company is looking for a Sr. Director, Paid Social Performance Marketing. Key Responsibilities Manage the paid social performance budget for the Sexual Health product category, ensuring adherence to CPA and ROAS targets Collaborate with cross-functional teams to identify business opportunities and develop testing strategies Analyze data to improve marketing metrics and coach junior team members Required Qualifications Bachelor's Degree in an analytical field 12+ years of professional experience in e-commerce marketing with budget ownership Experience managing a performance budget in the 10-figures Deep understanding of marketing measurement Prior public company experience is required