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Director of Retention Marketing
A company is looking for a Director of Retention & Lifecycle. Key Responsibilities Build and execute strategies to scale the subscription program and increase Monthly Recurring Revenue (MRR) Oversee email, SMS, and lifecycle marketing initiatives to enhance customer engagement and retention Lead and develop the retention marketing team, establishing KPIs and performance tracking Required Qualifications 7+ years of experience in retention, lifecycle marketing, or CRM, specifically in subscription businesses Proven track record of scaling subscription programs and increasing MRR Expertise in email and SMS marketing, with experience using tools like Klaviyo and Postscript Strong analytical skills with a focus on data-driven insights to optimize customer metrics Leadership experience with a history of developing high-performing teams
A company is looking for a Director of Retention & Lifecycle.
Key Responsibilities
Build and execute strategies to scale the subscription program and increase Monthly Recurring Revenue (MRR)
Oversee email, SMS, and lifecycle marketing initiatives to enhance customer engagement and retention
Lead and develop the retention marketing team, establishing KPIs and performance tracking
Required Qualifications
7+ years of experience in retention, lifecycle marketing, or CRM, specifically in subscription businesses
Proven track record of scaling subscription programs and increasing MRR
Expertise in email and SMS marketing, with experience using tools like Klaviyo and Postscript
Strong analytical skills with a focus on data-driven insights to optimize customer metrics
Leadership experience with a history of developing high-performing teams