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Email/SMS Marketing Manager
A company is looking for a Lifecycle & Email/SMS Marketing Manager to lead lifecycle strategies that drive engagement, conversion, and retention. Key Responsibilities Design, build, and optimize automated customer journeys using Iterable Develop audience segmentation strategies and dynamic content personalization Ensure consistency across email, SMS, and direct mail while optimizing cross-channel strategies Required Qualifications Hands-on experience with Iterable, including journey-building and A/B testing Strong background in lifecycle marketing with proven engagement and retention success Highly data-driven and analytical, utilizing performance metrics for campaign optimization Experience working cross-functionally with growth, product, and creative teams Passion for mental health and behavioral health care
A company is looking for a Lifecycle & Email/SMS Marketing Manager to lead lifecycle strategies that drive engagement, conversion, and retention.
Key Responsibilities
Design, build, and optimize automated customer journeys using Iterable
Develop audience segmentation strategies and dynamic content personalization
Ensure consistency across email, SMS, and direct mail while optimizing cross-channel strategies
Required Qualifications
Hands-on experience with Iterable, including journey-building and A/B testing
Strong background in lifecycle marketing with proven engagement and retention success
Highly data-driven and analytical, utilizing performance metrics for campaign optimization
Experience working cross-functionally with growth, product, and creative teams
Passion for mental health and behavioral health care