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GSK Targets Patient-Adjacent Audience With Award-Winning Initiative
Most companies target their content to people who will use their products. But GSK did it differently. It targeted a patient-adjacent audience with its Carerhood program, which was named Best Content Marketing Program in Health Care.
Most companies target their content to people who will use their products. But GSK did it differently. It targeted a patient-adjacent audience with its Carerhood program, which was named Best Content Marketing Program in Health Care.
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