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Head of Lifecycle Marketing
A company is looking for a Head of Lifecycle Marketing. Key Responsibilities Lead the planning and delivery of CRM campaigns to enhance customer engagement and retention Manage a team of CRM specialists and ensure seamless integration of CRM technology Develop and scale segmented lifecycle programs to increase customer lifetime value Required Qualifications Proven success in lifecycle marketing, preferably in a SaaS or marketplace setting In-depth knowledge of CRM platforms and experience managing a CRM tech stack Expertise in customer segmentation and data-driven marketing strategies Experience in customer acquisition, onboarding, retention, and reactivation strategies Familiarity with marketing attribution models and funnel optimization
A company is looking for a Head of Lifecycle Marketing.
Key Responsibilities
Lead the planning and delivery of CRM campaigns to enhance customer engagement and retention
Manage a team of CRM specialists and ensure seamless integration of CRM technology
Develop and scale segmented lifecycle programs to increase customer lifetime value
Required Qualifications
Proven success in lifecycle marketing, preferably in a SaaS or marketplace setting
In-depth knowledge of CRM platforms and experience managing a CRM tech stack
Expertise in customer segmentation and data-driven marketing strategies
Experience in customer acquisition, onboarding, retention, and reactivation strategies
Familiarity with marketing attribution models and funnel optimization