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Lifecycle Marketing Specialist
A company is looking for a Lifecycle Marketing Specialist on a contract basis. Key Responsibilities Create detailed workback schedules for launching new customer journeys Develop strategic documentation for lifecycle goals and messaging frameworks Analyze customer lifecycle performance using BI tools to draw insights and optimize strategies Required Qualifications 4+ years of hands-on experience with Salesforce Marketing Cloud 2+ years of experience building emails and journeys in Iterable or Braze 4+ years of experience creating Lifecycle marketing strategies based on customer events Proven track record of writing marketing and/or business briefs Strong analytical ability with experience using BI tools like Looker and Mode
A company is looking for a Lifecycle Marketing Specialist on a contract basis.
Key Responsibilities
Create detailed workback schedules for launching new customer journeys
Develop strategic documentation for lifecycle goals and messaging frameworks
Analyze customer lifecycle performance using BI tools to draw insights and optimize strategies
Required Qualifications
4+ years of hands-on experience with Salesforce Marketing Cloud
2+ years of experience building emails and journeys in Iterable or Braze
4+ years of experience creating Lifecycle marketing strategies based on customer events
Proven track record of writing marketing and/or business briefs
Strong analytical ability with experience using BI tools like Looker and Mode