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Marketing Operations Analyst
A company is looking for a Marketing Operations Analyst to optimize marketing strategies through data, insights, and technology. Key Responsibilities Track, measure, and report on key marketing KPIs to improve marketing performance Develop attribution models to assess the impact of different marketing channels Maintain data hygiene in CRM and marketing automation platforms to improve lead quality Required Qualifications 2+ years of experience in marketing analytics or marketing operations in a SaaS company Experience with marketing metrics, attribution models, and data analysis Hands-on experience with HubSpot, Salesforce, Outreach.io, and Google Analytics Ability to manage large datasets and improve lead management processes Experience in A/B testing and campaign performance analysis is preferred
A company is looking for a Marketing Operations Analyst to optimize marketing strategies through data, insights, and technology.
Key Responsibilities
Track, measure, and report on key marketing KPIs to improve marketing performance
Develop attribution models to assess the impact of different marketing channels
Maintain data hygiene in CRM and marketing automation platforms to improve lead quality
Required Qualifications
2+ years of experience in marketing analytics or marketing operations in a SaaS company
Experience with marketing metrics, attribution models, and data analysis
Hands-on experience with HubSpot, Salesforce, Outreach.io, and Google Analytics
Ability to manage large datasets and improve lead management processes
Experience in A/B testing and campaign performance analysis is preferred