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Marketing Program Specialist
A company is looking for a Marketing Program Specialist (Paid Search). Key Responsibilities Support planning, executing, and optimizing paid search campaigns across various platforms to drive qualified B2B leads Collaborate with external agencies and internal teams to align marketing initiatives with business goals Monitor performance metrics and provide actionable insights for campaign optimization Required Qualifications 2 years of relevant experience in managing and executing paid search campaigns, preferably in a B2B tech or agency environment Bachelor's degree or equivalent experience Familiarity with Google Ads, Bing Ads, and YouTube Experience with analytics tools such as Adobe Analytics and Google Analytics Understanding of B2B marketing funnels and lead generation tactics
A company is looking for a Marketing Program Specialist (Paid Search).
Key Responsibilities
Support planning, executing, and optimizing paid search campaigns across various platforms to drive qualified B2B leads
Collaborate with external agencies and internal teams to align marketing initiatives with business goals
Monitor performance metrics and provide actionable insights for campaign optimization
Required Qualifications
2 years of relevant experience in managing and executing paid search campaigns, preferably in a B2B tech or agency environment
Bachelor's degree or equivalent experience
Familiarity with Google Ads, Bing Ads, and YouTube
Experience with analytics tools such as Adobe Analytics and Google Analytics
Understanding of B2B marketing funnels and lead generation tactics
