Paid Search Strategist
A company is looking for a Paid Search Strategist to develop and manage its paid search strategy. Key Responsibilities Develop and manage paid search strategies for various product lines Collaborate with the Media team on measurement and modeling of paid search programs Make data-driven decisions to meet targeted key performance indicators (KPIs) Required Qualifications High School diploma/GED and a minimum of eight years related marketing or digital media experience, or a Bachelor's degree and a minimum of five years experience Deep expertise in paid search bid strategies and platforms such as Google Ads and Microsoft Ads Advertising agency or in-house brand paid search experience preferred Advanced knowledge of Microsoft Excel and Tableau Experience managing multiple projects and budgets simultaneously
A company is looking for a Paid Search Strategist to develop and manage its paid search strategy.
Key Responsibilities
Develop and manage paid search strategies for various product lines
Collaborate with the Media team on measurement and modeling of paid search programs
Make data-driven decisions to meet targeted key performance indicators (KPIs)
Required Qualifications
High School diploma/GED and a minimum of eight years related marketing or digital media experience, or a Bachelor's degree and a minimum of five years experience
Deep expertise in paid search bid strategies and platforms such as Google Ads and Microsoft Ads
Advertising agency or in-house brand paid search experience preferred
Advanced knowledge of Microsoft Excel and Tableau
Experience managing multiple projects and budgets simultaneously
