Selling as a Founder Is Brutal — It Was Also the Reason We Reached $400M in Revenue

Selling is one of the hardest parts of building a startup, but arguably the most important. This piece shares hard-won, tactical lessons from my early days, offering a blueprint for founders navigating the messy reality of doing sales with no team, no leads and no playbook.

Jun 18, 2025 - 13:30
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Selling as a Founder Is Brutal — It Was Also the Reason We Reached $400M in Revenue
Selling is one of the hardest parts of building a startup, but arguably the most important. This piece shares hard-won, tactical lessons from my early days, offering a blueprint for founders navigating the messy reality of doing sales with no team, no leads and no playbook.