SEM/PPC Specialist
A company is looking for a SEM / PPC Specialist to join their Performance Marketing team. Key Responsibilities Develop and execute paid media strategies across Google Ads and Bing Ads platforms Perform ongoing campaign optimizations to improve ad performance and ROI Track, measure, and analyze campaign performance metrics and generate reports Required Qualifications 3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads Proficient with Google Ads, Bing Ads, Google Analytics, and other analytics/reporting tools Strong understanding of PPC, keyword research, audience segmentation, and bidding strategies Advanced knowledge of Excel/Google Sheets for data manipulation and reporting Familiarity with conversion tracking (GTM, pixel implementation, etc.)
A company is looking for a SEM / PPC Specialist to join their Performance Marketing team.
Key Responsibilities
Develop and execute paid media strategies across Google Ads and Bing Ads platforms
Perform ongoing campaign optimizations to improve ad performance and ROI
Track, measure, and analyze campaign performance metrics and generate reports
Required Qualifications
3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads
Proficient with Google Ads, Bing Ads, Google Analytics, and other analytics/reporting tools
Strong understanding of PPC, keyword research, audience segmentation, and bidding strategies
Advanced knowledge of Excel/Google Sheets for data manipulation and reporting
Familiarity with conversion tracking (GTM, pixel implementation, etc.)
