Senior Advertising Strategist
A company is looking for a Senior Advertising Strategist to lead the development of cross-channel advertising campaigns for B2B brands. Key Responsibilities Lead development of advertising strategy across various platforms including Google, LinkedIn, Meta, and Bing Translate business objectives into multi-channel paid media plans and implement effective targeting and messaging strategies Analyze campaign results and provide recommendations based on performance data Required Qualifications 4-8 years of experience in digital advertising strategy and execution Advanced proficiency in Google Ads, LinkedIn, Meta, and Bing Ads Experience with ABM platforms like 6Sense and RollWorks Strong analytical skills with experience in Google Analytics and reporting frameworks Proficiency with A/B testing and campaign tracking in Google Tag Manager
A company is looking for a Senior Advertising Strategist to lead the development of cross-channel advertising campaigns for B2B brands.
Key Responsibilities
Lead development of advertising strategy across various platforms including Google, LinkedIn, Meta, and Bing
Translate business objectives into multi-channel paid media plans and implement effective targeting and messaging strategies
Analyze campaign results and provide recommendations based on performance data
Required Qualifications
4-8 years of experience in digital advertising strategy and execution
Advanced proficiency in Google Ads, LinkedIn, Meta, and Bing Ads
Experience with ABM platforms like 6Sense and RollWorks
Strong analytical skills with experience in Google Analytics and reporting frameworks
Proficiency with A/B testing and campaign tracking in Google Tag Manager
