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Senior Campaign Retention Specialist
A company is looking for a Senior Specialist, Campaign Retention to join their Marketing Team. Key Responsibilities Execute email, push, and SMS marketing automation for various campaigns to enhance customer retention Support the implementation and migration to Braze, managing relationships with customer support and partners Analyze campaign performance data and conduct A/B testing to optimize marketing strategies Required Qualifications Bachelor's degree in Business, Marketing, or a related field 2+ years of experience in executing lifecycle programs and marketing automation strategies 2+ years of experience with an enterprise-grade ESP/CRM Tool, preferably Braze Experience in executing A/B tests and utilizing quantitative analytics Proficiency in Excel and familiarity with analytics dashboards is a plus
A company is looking for a Senior Specialist, Campaign Retention to join their Marketing Team.
Key Responsibilities
Execute email, push, and SMS marketing automation for various campaigns to enhance customer retention
Support the implementation and migration to Braze, managing relationships with customer support and partners
Analyze campaign performance data and conduct A/B testing to optimize marketing strategies
Required Qualifications
Bachelor's degree in Business, Marketing, or a related field
2+ years of experience in executing lifecycle programs and marketing automation strategies
2+ years of experience with an enterprise-grade ESP/CRM Tool, preferably Braze
Experience in executing A/B tests and utilizing quantitative analytics
Proficiency in Excel and familiarity with analytics dashboards is a plus