Senior CRM Manager

A company is looking for a Senior CRM Manager to lead email and SMS operations and enhance customer engagement. Key Responsibilities Develop and implement a CRM acquisition strategy to drive customer engagement and product marketing effectiveness Plan and execute email and SMS campaigns to support conversion and upsell opportunities Analyze customer behavior with insights from data science teams to improve audience segmentation and marketing automation Required Qualifications 4+ years of experience in email marketing and CRM systems Familiarity with CAN-SPAM, CASL, GDPR, and inbox deliverability best practices Basic HTML skills for email template modifications Intermediate knowledge of business intelligence & analytics tools Experience in DTC, e-commerce, or subscription-based businesses is preferred

Mar 25, 2025 - 02:06

A company is looking for a Senior CRM Manager to lead email and SMS operations and enhance customer engagement. Key Responsibilities Develop and implement a CRM acquisition strategy to drive customer engagement and product marketing effectiveness Plan and execute email and SMS campaigns to support conversion and upsell opportunities Analyze customer behavior with insights from data science teams to improve audience segmentation and marketing automation Required Qualifications 4+ years of experience in email marketing and CRM systems Familiarity with CAN-SPAM, CASL, GDPR, and inbox deliverability best practices Basic HTML skills for email template modifications Intermediate knowledge of business intelligence & analytics tools Experience in DTC, e-commerce, or subscription-based businesses is preferred