Senior Expansion Marketing Manager
A company is looking for a Sr. Expansion Marketing Manager. Key Responsibilities Lead and execute targeted cross-sell and upsell programs to drive expansion demand and revenue growth Collaborate with cross-functional teams to align messaging with customer needs and identify new targeting opportunities Own program performance, analyze data for optimization, and report on results to key stakeholders Required Qualifications 8+ years of experience in B2B demand generation, customer marketing, or ABM, preferably in technology, cybersecurity, or SaaS Deep understanding of commercial and enterprise buyer personas, particularly in IT and Security Proven success in developing and executing integrated marketing campaigns that drive revenue growth Experience in cross-functional collaboration with sales, product, and marketing teams Advanced analytical skills to measure success and refine marketing strategies
A company is looking for a Sr. Expansion Marketing Manager.
Key Responsibilities
Lead and execute targeted cross-sell and upsell programs to drive expansion demand and revenue growth
Collaborate with cross-functional teams to align messaging with customer needs and identify new targeting opportunities
Own program performance, analyze data for optimization, and report on results to key stakeholders
Required Qualifications
8+ years of experience in B2B demand generation, customer marketing, or ABM, preferably in technology, cybersecurity, or SaaS
Deep understanding of commercial and enterprise buyer personas, particularly in IT and Security
Proven success in developing and executing integrated marketing campaigns that drive revenue growth
Experience in cross-functional collaboration with sales, product, and marketing teams
Advanced analytical skills to measure success and refine marketing strategies
