Senior Manager, ABM Campaigns

A company is looking for a Senior Manager, ABM Campaigns. Key Responsibilities Shape strategic campaign development aligned with marketing and sales objectives Plan and manage account-based marketing programs throughout the customer lifecycle Collaborate with sales and field marketing to define target accounts and ensure alignment Required Qualifications Enterprise marketing experience, particularly in cross-sell and expansion campaigns Strong understanding of demand generation across multiple channels Expertise in account-based marketing strategies and B2B buyer journeys Exceptional analytical skills for data interpretation and decision-making Experience in enterprise security or SaaS marketing is preferred

Feb 25, 2025 - 19:33

A company is looking for a Senior Manager, ABM Campaigns. Key Responsibilities Shape strategic campaign development aligned with marketing and sales objectives Plan and manage account-based marketing programs throughout the customer lifecycle Collaborate with sales and field marketing to define target accounts and ensure alignment Required Qualifications Enterprise marketing experience, particularly in cross-sell and expansion campaigns Strong understanding of demand generation across multiple channels Expertise in account-based marketing strategies and B2B buyer journeys Exceptional analytical skills for data interpretation and decision-making Experience in enterprise security or SaaS marketing is preferred