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Senior Manager Content Development
A company is looking for a Senior Manager Content Development who will be responsible for developing compelling customer-centric content that supports marketing goals. Key Responsibilities Lead and manage the content development team, overseeing the creation and production of high-quality content across various platforms Develop and implement content strategies that align with marketing objectives, ensuring consistency in messaging and tone Monitor content performance metrics and use data insights to improve content strategy and make data-driven decisions Required Qualifications Bachelor's degree in Marketing or English 6+ years of experience in Marketing with 2+ years in the healthcare payer industry Familiarity with SEO practices and their impact on content visibility Proficient in using Content Management Systems and relevant content marketing tools Ability to lead and motivate content development teams
A company is looking for a Senior Manager Content Development who will be responsible for developing compelling customer-centric content that supports marketing goals.
Key Responsibilities
Lead and manage the content development team, overseeing the creation and production of high-quality content across various platforms
Develop and implement content strategies that align with marketing objectives, ensuring consistency in messaging and tone
Monitor content performance metrics and use data insights to improve content strategy and make data-driven decisions
Required Qualifications
Bachelor's degree in Marketing or English
6+ years of experience in Marketing with 2+ years in the healthcare payer industry
Familiarity with SEO practices and their impact on content visibility
Proficient in using Content Management Systems and relevant content marketing tools
Ability to lead and motivate content development teams