Senior Media Analyst
A company is looking for a Senior Media Analyst. Key Responsibilities Deliver measurement and actionable insights for paid media campaigns for lifestyle titles Analyze performance data and translate media performance into business context with recommendations Collaborate with media planning teams to inform strategic initiatives through data-driven insights Required Qualifications 3-5 years of experience in digital marketing at a multi-franchise global brand Familiarity with marketing and media mix models (e.g., MMM, MTA) Solid understanding of paid media key performance indicators (KPIs) Experience with measurement strategies across full-funnel media campaigns Proficient in Microsoft Excel and skilled in creating effective PowerPoint presentations
A company is looking for a Senior Media Analyst.
Key Responsibilities
Deliver measurement and actionable insights for paid media campaigns for lifestyle titles
Analyze performance data and translate media performance into business context with recommendations
Collaborate with media planning teams to inform strategic initiatives through data-driven insights
Required Qualifications
3-5 years of experience in digital marketing at a multi-franchise global brand
Familiarity with marketing and media mix models (e.g., MMM, MTA)
Solid understanding of paid media key performance indicators (KPIs)
Experience with measurement strategies across full-funnel media campaigns
Proficient in Microsoft Excel and skilled in creating effective PowerPoint presentations
