![How 6 Leading Brands Use Content To Win Audiences [E-Book]](https://contentmarketinginstitute.com/wp-content/uploads/2025/03/content-marketing-examples-600x330.png?#)
![Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]](https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg)
![How to Use GA4 to Track Social Media Traffic: 6 Questions, Answers and Insights [VIDEO]](https://www.orbitmedia.com/wp-content/uploads/2023/06/ab-testing.png)
Senior Paid Media Specialist
A company is looking for a Senior Paid Media Specialist Direct Response. Key Responsibilities Manage and optimize remarketing and paid search campaigns to drive lead generation and revenue growth Design and launch campaigns, continuously reviewing performance metrics for necessary adjustments Develop strategies for audience remarketing and nurturing across various media channels Required Qualifications Bachelor's degree in Advertising, Communications, Marketing, or related fields, or equivalent practical experience exceeding 5 years in managing digital media campaigns Strong proficiency in digital advertising platforms such as Google Ads and META Experience in Higher Education preferred, with a track record of strategies engaging prospective students Excellent analytical skills for interpreting campaign performance data Demonstrated success in planning, executing, and optimizing paid media campaigns
A company is looking for a Senior Paid Media Specialist Direct Response.
Key Responsibilities
Manage and optimize remarketing and paid search campaigns to drive lead generation and revenue growth
Design and launch campaigns, continuously reviewing performance metrics for necessary adjustments
Develop strategies for audience remarketing and nurturing across various media channels
Required Qualifications
Bachelor's degree in Advertising, Communications, Marketing, or related fields, or equivalent practical experience exceeding 5 years in managing digital media campaigns
Strong proficiency in digital advertising platforms such as Google Ads and META
Experience in Higher Education preferred, with a track record of strategies engaging prospective students
Excellent analytical skills for interpreting campaign performance data
Demonstrated success in planning, executing, and optimizing paid media campaigns