Senior Web Analyst

A company is looking for a Senior Web Analyst to support the analytics team by managing data collection processes and developing actionable reports. Key Responsibilities Leverage analytical techniques and tools to process and analyze large datasets for business insights Conduct statistical analysis and comprehensive digital funnel analyses to uncover conversion barriers Collaborate with cross-functional teams to ensure data governance, security, and compliance best practices are upheld Required Qualifications 3-5 years of experience with advanced web analytics tools such as Google Analytics 4 or Matomo 2-3 years of experience with Power BI for reporting and dashboard creation Experience in mixed media modeling to integrate online and offline data sources Strong understanding of digital marketing ecosystems and their tracking methodologies Experience working with cross-functional teams and managing stakeholder expectations

May 20, 2025 - 00:20

A company is looking for a Senior Web Analyst to support the analytics team by managing data collection processes and developing actionable reports. Key Responsibilities Leverage analytical techniques and tools to process and analyze large datasets for business insights Conduct statistical analysis and comprehensive digital funnel analyses to uncover conversion barriers Collaborate with cross-functional teams to ensure data governance, security, and compliance best practices are upheld Required Qualifications 3-5 years of experience with advanced web analytics tools such as Google Analytics 4 or Matomo 2-3 years of experience with Power BI for reporting and dashboard creation Experience in mixed media modeling to integrate online and offline data sources Strong understanding of digital marketing ecosystems and their tracking methodologies Experience working with cross-functional teams and managing stakeholder expectations