The Best Content Marketing Examples

Are you skeptical that content marketing in 2025 is right for your unique business/industry/size/audience? Maybe you are trying to learn from others by emulating what works for them.

It’s hard to believe that anyone wouldn’t believe in the power of content marketing, but we’ve got the proof you need with lots of examples. Odds are your competitors are moving full steam ahead with content marketing.

Do you want to be left behind?

Of course not! Brands from different industries and backgrounds are now entering the world of modern marketing, and we welcome them into the fold with some great examples to follow.

Quick Takeaways:

• Content marketing drives results – 70% of marketers are actively investing in content strategies.
• Your competitors are already doing it – Don’t get left behind while others gain momentum.
• Different formats work for different industries – Blogs, videos, infographics, and interactive tools all have a place.
• Value-driven content builds trust – The best content informs, entertains, or solves a problem.
• Consistency is key – A one-off post won’t cut it. Strong brands show up regularly with great content.

Best Content Marketing Examples in 2025

Successful content marketing is more than just writing a few blog posts and hoping for the best. It takes strategy, consistency, and an understanding of what resonates with your audience. Here’s how some of the best brands are doing it.

1. HubSpot’s Free Tools & Resources

HubSpot’s content marketing strategy stands out because of its free tools, templates, and reports. The company understands that marketers, sales teams, and business owners are constantly looking for resources to improve their processes. By offering valuable tools upfront, HubSpot nurtures relationships that eventually turn into paying customers.

What You Can Learn: Offering useful resources builds long-term trust. If you can create free tools, templates, or educational content, you’ll stay top of mind.

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2. Canva’s User-Generated Content

Canva has built an empire by making design accessible. One of its best marketing moves? Encouraging users to share their own Canva designs. This strategy not only boosts engagement but also showcases the platform’s versatility.

What You Can Learn: User-generated content is powerful. Encourage customers to showcase your product in action, whether through social media posts, testimonials, or case studies.

3. SEMrush’s Data-Driven Reports

SEMrush regularly publishes in-depth reports on search trends, industry benchmarks, and marketing insights. Their content is packed with statistics, charts, and expert analysis, making it a go-to resource for marketers.

What You Can Learn: Data-backed content performs well. Industry reports, case studies, and original research position you as an authority.

4. Duolingo’s Social Media Genius

Duolingo took a different approach by turning its mascot, Duo the Owl, into a viral sensation on TikTok. The brand’s witty, relatable, and sometimes chaotic content has helped it amass millions of followers.

What You Can Learn: Humor and personality matter. Find a unique way to engage your audience beyond traditional content.

5. Ahrefs’ YouTube Educational Series

Ahrefs has mastered YouTube by providing deep-dive tutorials and SEO strategies in an easy-to-understand format. These videos not only educate but also position Ahrefs as a leading authority in digital marketing.

What You Can Learn: Video is one of the best ways to connect with an audience. Tutorials, explainers, and behind-the-scenes content can work wonders.

6. Mailchimp’s Creative Email Campaigns

Mailchimp is known for quirky, engaging, and visually appealing email marketing. Instead of generic newsletters, Mailchimp users receive carefully crafted, well-designed content that makes an impact.

What You Can Learn: Well-designed, thoughtful email campaigns keep your audience engaged and excited to hear from you.

7. Nike’s Inspirational Storytelling

Nike isn’t just selling shoes; it’s selling a lifestyle. The brand’s content—whether in ads, blog posts, or social media—taps into powerful emotions and human experiences.

What You Can Learn: Storytelling is one of the most effective forms of marketing. Create content that resonates emotionally with your audience.

8. Airbnb’s City Guides

Airbnb has expanded beyond home rentals by offering detailed city guides, travel tips, and local recommendations. These guides add value beyond just booking a stay.

What You Can Learn: Providing extra value beyond your core product builds deeper customer relationships.

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How to Apply These Strategies

If you’re looking to boost your content marketing, start with these steps:

• Identify what your audience needs. What problems do they face? What solutions can you provide?
• Choose the right format. Not every business needs a YouTube channel. Maybe your customers prefer in-depth reports or interactive tools.
• Be consistent. Sporadic content won’t cut it. Create a content calendar and stick to it.
• Track performance. Measure engagement, leads, and conversions. Adjust your strategy based on what works.
• Don’t be afraid to experiment. Try new formats, platforms, and messaging styles to see what resonates.

Content Marketing Works—If You Work It

Content marketing isn’t a one-size-fits-all approach, but the brands above prove that with the right strategy, it delivers results.

Building a strong content presence takes time, but businesses that invest in blogs, videos, reports, and user-generated content build lasting customer relationships.

If your competitors are already in the game, the best time to start is now. Use these examples as inspiration, find what works for your industry, and start creating. Your audience is waiting.

If you need assistance with creating content that actually converts, Marketing Insider Group is thrilled to help you. Choose from three content marketing packages we made specifically for businesses like yours. To chat with us, book a FREE demo via Zoom call here.