How One Brand Solved the Marketing Attribution Puzzle [Video]

Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to the business — and automated the process across all their platforms.

Mar 27, 2025 - 11:02
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How One Brand Solved the Marketing Attribution Puzzle [Video]
Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to the business — and automated the process across all their platforms.