User Goals vs. User Needs: The Blind Spot in Product Thinking

Netflix once asked subscribers if they’d like to watch movies on their computers. Most said no. Netflix built it anyway. Today, streaming…Continue reading on Medium »

May 16, 2025 - 07:02
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User Goals vs. User Needs: The Blind Spot in Product Thinking

Netflix once asked subscribers if they’d like to watch movies on their computers. Most said no. Netflix built it anyway. Today, streaming…