Vice President of Digital Marketing

A company is looking for a Vice President of Digital Marketing to lead digital marketing operations and support census growth across a multi-site behavioral health network. Key Responsibilities Define lead generation strategy and manage campaign content and performance targets Oversee website maintenance, SEO strategy, and paid marketing campaigns execution Develop and execute email and SMS marketing campaigns, analyzing performance for optimization Required Qualifications 10+ years of experience in performance marketing, with at least 3 years in a leadership role Proven success in managing integrated SEO, content, PPC, and conversion rate optimization Deep understanding of Google Analytics and CRM systems, preferably Salesforce Experience with HIPAA-compliant marketing practices and familiarity with healthcare marketing preferred Strong quantitative skills and exceptional project management abilities

Jun 23, 2025 - 13:30

A company is looking for a Vice President of Digital Marketing to lead digital marketing operations and support census growth across a multi-site behavioral health network. Key Responsibilities Define lead generation strategy and manage campaign content and performance targets Oversee website maintenance, SEO strategy, and paid marketing campaigns execution Develop and execute email and SMS marketing campaigns, analyzing performance for optimization Required Qualifications 10+ years of experience in performance marketing, with at least 3 years in a leadership role Proven success in managing integrated SEO, content, PPC, and conversion rate optimization Deep understanding of Google Analytics and CRM systems, preferably Salesforce Experience with HIPAA-compliant marketing practices and familiarity with healthcare marketing preferred Strong quantitative skills and exceptional project management abilities