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VP of Marketing Analytics
A company is looking for a VP, Marketing Analytics. Key Responsibilities Lead and mentor a team of analysts while planning for future organizational design Overhaul and modernize the marketing analytics stack by integrating data from various sources Design and implement scalable measurement frameworks using MTA and MMM methodologies Required Qualifications Proven leadership experience in marketing analytics within a high lead volume industry Deep technical expertise and strong SQL proficiency Experience with modern data stacks Hands-on experience applying MMM and MTA frameworks Ability to think strategically while engaging in detailed analysis
A company is looking for a VP, Marketing Analytics.
Key Responsibilities
Lead and mentor a team of analysts while planning for future organizational design
Overhaul and modernize the marketing analytics stack by integrating data from various sources
Design and implement scalable measurement frameworks using MTA and MMM methodologies
Required Qualifications
Proven leadership experience in marketing analytics within a high lead volume industry
Deep technical expertise and strong SQL proficiency
Experience with modern data stacks
Hands-on experience applying MMM and MTA frameworks
Ability to think strategically while engaging in detailed analysis
