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Web Analytics Lead
A company is looking for a Web Analytics & Optimization Lead. Key Responsibilities Develop and implement web analytics strategies to measure traffic, conversion, and engagement metrics Conduct A/B testing and multivariate testing to optimize user experience and increase conversions Analyze user behavior data to identify trends, insights, and opportunities for website improvements Required Qualifications Bachelor's degree in Marketing, Analytics, Business, or a related field Minimum of 5 years of experience in web analytics, digital marketing, or a related field Proficiency in Adobe Analytics and Google Analytics Strong understanding of A/B testing methodologies and tools Specific experience with Adobe Analytics and Adobe Target is a plus
A company is looking for a Web Analytics & Optimization Lead.
Key Responsibilities
Develop and implement web analytics strategies to measure traffic, conversion, and engagement metrics
Conduct A/B testing and multivariate testing to optimize user experience and increase conversions
Analyze user behavior data to identify trends, insights, and opportunities for website improvements
Required Qualifications
Bachelor's degree in Marketing, Analytics, Business, or a related field
Minimum of 5 years of experience in web analytics, digital marketing, or a related field
Proficiency in Adobe Analytics and Google Analytics
Strong understanding of A/B testing methodologies and tools
Specific experience with Adobe Analytics and Adobe Target is a plus