Web Analytics Lead

A company is looking for a Web Analytics & Optimization Lead. Key Responsibilities Develop and implement web analytics strategies to measure traffic, conversion, and engagement metrics Conduct A/B testing and multivariate testing to optimize user experience and increase conversions Analyze user behavior data to identify trends, insights, and opportunities for website improvements Required Qualifications Bachelor's degree in Marketing, Analytics, Business, or a related field Minimum of 5 years of experience in web analytics, digital marketing, or a related field Proficiency in Adobe Analytics and Google Analytics Strong understanding of A/B testing methodologies and tools Specific experience with Adobe Analytics and Adobe Target is a plus

Feb 11, 2025 - 12:33
 0
Web Analytics Lead
A company is looking for a Web Analytics & Optimization Lead. Key Responsibilities Develop and implement web analytics strategies to measure traffic, conversion, and engagement metrics Conduct A/B testing and multivariate testing to optimize user experience and increase conversions Analyze user behavior data to identify trends, insights, and opportunities for website improvements Required Qualifications Bachelor's degree in Marketing, Analytics, Business, or a related field Minimum of 5 years of experience in web analytics, digital marketing, or a related field Proficiency in Adobe Analytics and Google Analytics Strong understanding of A/B testing methodologies and tools Specific experience with Adobe Analytics and Adobe Target is a plus